Thirteen journeys from the decade travel slowed down.
By the mid-2020s a journey began weeks before departure, in a fog of tabs, apps, loyalty schemes and small print. Travel had become admin, with a view.
TRAVEL 2040 imagines what came next: night trains, offline islands, hotels with no desks, and an AI companion that plans quietly in the background and stays out of the way. Thirteen short stories, each one a small collection of photographs, posters, plans and objects, and each with a gift it gave back.
Every image and short film here is AI-generated. None of it is real yet. Some of it is closer than you’d think.
Every traveller in these stories has one, though you’ll rarely see it. It lives on the phone, in the watch, in a small voice in the ear. It holds the passport, the bank details and the preferences, and it knows its person the way an old friend does: what they want, what they don’t, and when to say nothing.
Booking a trip stops being a task and becomes a sentence. “Somewhere warm, nothing to plan, back by Friday.”
Each story has its own page. The short films are added as they’re released on YouTube. Watch them all on YouTube →
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+▶ Short filmAn imagined history, from the signals of today to the decade the archive records.
TRAVEL 2040 is a coffee-table book of thirteen journeys, told through photographs, posters, plans and objects from a decade that hasn’t happened yet.
It was made to be given, and to be leafed through rather than read. If one of these pictures makes you want to go somewhere, it has done its job.
The hard part isn’t imagining it; it’s delivering it. TRAVEL 2040 is a personal project by James Lever, shared in association with DataArt, where he works with travel and hospitality companies on exactly these questions.